Invacare Corporation announced today a refresh of the Company’s Top End Wheelchair (Top End) brand, including a new logo, branding campaign and website set to launch in the third quarter. Top End joined Invacare in 1993 as the manufacturer of the Company’s performance, recreational and sports wheelchairs.
“The decision to refresh the Top End brand is about more than just changing the logo,” said Jonathan Miller, senior director, mobility and seating, at Invacare Corporation. “It’s about promoting the incredible team behind our products, highlighting our championship legacy, and, most importantly, helping the users of our products discover their full potential.”
From basketball wheelchairs to recreational handcycles and elite racing wheelchairs, like the Top End® Eliminator™ NRG Racing Wheelchair coming soon, Top End is the brand for everyone from everyday champions to world-class athletes.
The introduction of the new ‘t-racer’ logo provides a visual representation of the brand: cutting edge, sleek and performance-focused. Adding to the excitement of the Top End brand refresh is the introduction of new online experience for consumers set to launch in the third quarter. When launched, the new Top End website will feature an intuitive all new design and allow consumers to order stock products and parts online.
To experience the new Top End brand and sign up for exclusive offers, news and updates, visit http://connect.invacare.com/topend-brand-launch.